Elizabeth Arden opened a Pop-up Store at Harbour City Tsim Sha Tsui in Hong Kong to promote the new formula of Recital Ceramide Line Erasing Eye Cream and Capsules. We specially invited young influencers and celebrities in the city to support the event and take a series of special photos for them to distribute on various platforms for promotional purposes.

伊丽莎白雅顿在香港尖沙咀海港城开设了一家快闪店，以推广新配方的逆时光胜肽抗皱眼霜和胶囊，特别邀请了城内的年轻网红和名人来支持活动，并为她们拍摄了一系列特别照片，供她们在各种平台上进行促销宣传。

To truly understand the science of hair, Dyson created a purpose built £50m Hair Science Lab. Over 4 years, 103 Dyson engineers, trichologists and stylists looked at everything from airflow dynamics to hair’s cellular structure, testing nearly 1600 kilometres of hair in the process.

In November 2017, we brought the Hair Science Lab to Hong Kong, demonstrating how Dyson Hair Science Lab scientists provide effective solutions to its users. We generate buzz across multiple touch points, including top-tier media, Hong Kong KOLs and VIPs.

为了更深入地了解头发科硏，Dyson 创建了一座耗资5000万英镑的专门头发科硏实验室。在4年的时间里，103名Dyson工程师、毛发专家和发型师研究了从气流动力学到头发的细胞结构。在这个过程中测试了近1600公里的头发。

2017年11月，Dyson将头发科学实验室带到了香港，展示了Dyson 头发科硏实验室的科学家们，提供有效解决头发问题的方案。我们並在多个平台上发布消息，包括顶尖媒体、香港网红和VIP等，引起了极大反應。